Experience the innovative Startup-mindset, skills, and tools | Growth Academy

Innovation Bootcamp

The proven Startup Method to innovate

Why we need to innovate

An innovative mindset is indispensable within the rapidly changing entrepreneurial landscape of today. Particularly large organizations are increasingly overruled by disruptive newcomers. The solution? Creating a start-up mindset within established corporate companies. In this two-day innovation training, you will learn to innovate professionally according to 'the startup way!'

The 3 Types of Innovation

More than ever, businesses need to be distinctive and innovative to stay alive. But if you think there is only one way to innovate, you’re wrong. There are actually three types of innovation: Sustaining, Disruptive and Transformative.

Sustainable Innovation is about technological changes that improve the efficiency of the current business model. This is a common form of innovation. Improvements can easily integrate within existing processes without taking any exorbitant risks.

When innovative developments emerge and bring completely new technology to the market, that disrupts existing companies, we’re talking about Disruptive Innovation.

Transformative Innovation lies between these two types of innovation. Companies are already aware of new technological solutions that emerge but are not yet integrated into the organization. Here the focus is on exploiting new business models, instead of improving the existing system.

Why Innovation Bootcamp?

So, why innovate if the current business model works? Because it is necessary. After all, if you don’t innovate, another company will. The number of successful startups has hit an all-time high and more and more startups are popping up all over the globe. This makes it difficult for established, larger companies to retain their relevance. There’s a reason why the world's fastest growing companies, like Google and Amazon, still behave like startups. It’s is because the use of the Lean Startup method works. And this bootcamp gives you all the theoretical and practical tools you need, to realize groundbreaking innovations within your own organization.

Curious how former participants apply their learnings in corporates? Read the blog that Tom from ABN Amro wrote about this here.

Key Take-aways

Create an innovative startup mindset

Most startups work with The Lean Startup method. The focus lies on experiment, growth and constant innovation. And after this two-day innovation bootcamp, you will also have mastered this important growth technique. You will learn everything from the rise of the startup landscape and the process of data-driven experimenting to the implementation of different business models and the reintegration of important learnings within your own company.

What will I learn?

After this intensive training in innovation, you will be able to quickly respond and adapt to new trends and changes within your industry based on new insights, skills, and hacking tools. Instead of just teaching, this bootcamp is an interactive training which contains a lot of learning-by-doing in-class exercises.

Inspiring innovating on the basis of own ideas and examples.
Michiel Kaelen Business Unit Manager Industrial Services, Actemium
Otto is one of the few people that knows how to train with real passion!
Jim Lindhout Senior Project and Change Manager, Projective Group
This bootcamp let me realize I have to enter the great wide open quicker. Just find your customers and speak to them!
Tom Schraauwen Finance Innovator, ABN AMRO
Great course full of energy and no-nonsene thinking. Applicable.
Sabine Claessen Web analyst, MN Services
Better goals, real solutions, more fun in working.
Rob Wolvekamp Manager Accountability & Business Change, MN Services:
Otto is a real expert in his discipline and We Empower Innovators has facilitated this bootcamp excellently.
Rolf van Haren Lean startup coach | Facilitator, Horizon4
I experienced this bootcamp as a gift and excursion outside my daily business. Gives me energy to translate these insights to the communications insight the retirement business.
Angèle Vermeulen Adviseur Pensioen Communicatie, MN Services
Energizing eye-openers and directly applicable in practice.
Robert Dunn Project Portfolio Manager Verzekeren, MN Services
Toffe bootcamp! Veel interactie met de deelnemers zorgt voor energie en je leert veel!
Andres van de Boor Growth Hacker, MT Mediagroep | Sprout
Instructive, inspiring and actually fun!
Julius Weise Co-founder & CEO, Stichting Blendin
Instructive programme, nice combination of active experimenting and theory.
Babette ten Bosch Finance Manager Business Service, ABN AMRO
Very instructive, continuous focus on validation, testing and iterating!
Brian Taylor Agile Coach | Lean Consultant, ABN AMRO
Renewed energy and insights because of this bootcamp!
Rene van Gelder Business Consultant, MN Services
Stay childish, dare to experiment over & over again even when your surroundings think this is crazy.
Arlette Koedam Corporate Secretary, Foreign Bankers Association
Now we know how to continue taking the lead in the energy market!
Remko ten Barge Algemeen Directeur, Nieuwestroom
Boost your company with this bootcamp.
Jelmer Antonissen Portal Manager, MN Services
Testing customer needs from the first idea saves so much waste in the innovation process! Gain quick insights, know when you are moving in the wrong direction.
Agnes Ras Product Owner Pensioenadministratie, MN Services
Innovation Bootcamp let's you realize how low the threshold for innovation can be, and gives you a realistic picture of the challenges within your organization.
Bogos Basak, Management Trainee, ABN AMRO
For startups the complete set of tools to start innovating, in only 2 days!
Maarten Prins Founder, Click Vision

People we’ve trained

Project Managers
Business Developer Managers
Account Managers & Sales
Product Owners en hun teams
Business Unit Managers
Strategy Consultants
Innovation Managers
Marketeers & Marketing Managers
Intrapreneurs uit allerlei sectoren


Otto Freijser

Lean Innovation Evangelist, Senior Lean Startup Coach, Lean Innovation Coach, Team Mentor, Co-Founder Dutch Lean Startup Circle, Keynote Speaker

Jurriën Theuvenet

Innovation & Business coach, Innovation competitions, Crowdsourcing campaigns, Sustainability, Founder ClickTight

Tom Kollee

Growth Strategy, Funnel Marketing, Experimentation, Lean Thinking, Marketing Automation, Assumption Testing & Validation, Facebook ads

This bootcamp will take place in our Amsterdam office

B.Amsterdam 3rd Floor 1066 VH Amsterdam The Netherlands
Inno­va­tors empow­ered on 6 continents
Start-ups accel­er­ate since 2010 and adding 200 new start-ups each year
Young Tal­ents pro­vid­ed to scale-ups
Cor­po­rate start-ups launched & accel­er­at­ed for For­tune 500 companies


Innoleaps found­ed in 2013, Innoleaps helps large com­pa­nies like­U­nilever, Voda­fone, Lib­er­ty Glob­al, Philips, Rabobank, ING Bank, JDE,FrieslandCampina, Ahold Del­haize, Heineken, ING Bank, Rabobank, Vivat and many oth­er For­tune 500 com­pa­nies with: Devel­op­ing an inno­va­tion port­fo­lio, Busi­ness mod­el inno­va­tion, Think­ing and Act­ing like star­tups”; Cor­po­rate Star­tu­pEn­gage­ment; Shift­ing from a man­age­r­i­al to an intrapre­neur­ial cul­ture; Enabling open innovation.


Found­ed in 2010, Star­tup­boot­camp is a glob­al accel­er­a­tor that oper­ates indus­try focused start­up accel­er­a­tor pro­grams. We cur­rent­ly run 21 pro­grams in 17 cities across the globe incl. : Ams­ter­dam, Barcelona, Berlin, Cape Town, Cheng­du, Istan­bul, Lon­don, Mel­bourne, Mex­i­co City, Mia­mi, Dubai, Mum­bai, New York, Rome, and Sin­ga­pore. Star­tup­boot­camp pro­grams run in dif­fer­ent indus­try ver­ti­cals, includ­ing Fin­Tech, Insurtech, Cyber­Se­cu­ri­ty, Com­merce, Smart City & Liv­ing, Smart Trans­porta­tion & Ener­gy, IoT, A.I, Foodtech and Dig­i­tal Health. As of 2017, we accel­er­ate 200+ star­tups per year.

The Talent Institute

Found­ed in 2015, The Tal­ent Insti­tute empow­ers Inno­va­tion & Trans­for­ma­tion through Tal­ent & Train­ing. Inno­va­tion is dri­ven by peo­ple, there­fore we start­ed The Tal­ent Insti­tute to train and edu­cate employ­ees and new tal­ents in the Skills, Tools, and Mind­set of Inno­va­tion. Over the last years, we trained over 2500+ employ­ees of big firms and devel­oped dif­fer­ent Tal­ent pro­grams that helped accel­er­ate Inno­va­tion and Growth teams. From star­tups and scale-ups to Inno­va­tion teams in big multinationals.

In The News

"Cities will be able to reduce costs because they have less downtime, and will avoid unnecessary maintenance," believes Ms Krull-Mancinelli.
BBC 3 November 2018 Read full article
Driving Innovation 3.0 To Advance The Sustainable Development Goals
Disrupt Africa 10 October 2018 Read full article
How to Get Your Startup Pitch Tight Courtesy of Startupbootcamp Smart City & IoT
Crunchbase 2 October 2018 Read full article
Munich Re buys IoT middleware startup, relayr, in deal worth $300M. The startup went on to pass through startupbootcamp .
TechCrunch 4 September 2018 Read full article
Two large multinationals anchor successful European program to enable rapid innovation methodologies and start-up agility
Business Wire 20 September 2017 Read full article
In a nutshell, Startupbootcamp serves to accelerate technology startups with potential, providing them with mentorship, office space, capital, access to potential partners and investors, etc.
Tech.eu 18 May 2015 Read full article

Frequently Asked Questions

What makes this Innovation Bootcamp unique?

The Talent Institute is part of the innovation ecosystem We Empower Innovators, together with Startupbootcamp, Europe’s most well-known startup accelerator, and Innoleaps, a worldwide corporate innovation accelerator. Over the past years, the three companies together have built a network of innovation, industry and entrepreneurial experts that is unmatched. This network gives The Talent Institute a unique position as a talent development institution. The Talent Institute is an innovation and digital talent accelerator. With the Growth Hacking Traineeship, we train graduates to become Growth Hackers and to kickstart their career in the field of Digital and Experimental Marketing. Over 350 young professionals and companies have participated in our program with many more to come! During the Young Digital Innovator Program, we assist corporate companies by placing a Growth Hacker or Innovator in their innovation team to guide them through the innovation process. Over the past few years, TTI has worked with many and diverse (international) companies. The need to keep developing yourself as an employee (with often very limited time) within the innovative field of Growth Hacking has become more and more apparent for the companies that we work with. Therefore we also facilitate a 2-day interactive bootcamp to get you up to speed. The Growth Hacking Bootcamp by The Talent Institute is the right choice because we have years of experience, we can draw from a never-ending supply of expert knowledge and experience and we have proven this year after year. The Talent Institute can help you learn and develop by teaching you the right skills, mind- and toolset to keep up with the changes in your company and industry.

In what language will the training be facilitated?

The full course is initially in Dutch. But will be facilitated in English if international participants will also be present.

Can I sign up with multiple people?

Of course! A lot of times our participants sign up together or with a group of colleagues. In fact, we have a special deal when you participate with more people. Check our program for more information.

When is my registration complete?

Complete your registration process with our application form. Your registration is complete once you have received the confirmation email. If you have special requests please contact us directly.

How can I change or cancel my participation?

Unfortunately! Of course, it can always occur that it is no longer convenient because of an (unexpected) reason. This must always be submitted in writing 5 days in advance. View the terms and conditions.

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