Experience the professional Startup-mindset, skills and hacking tools. | Growth Academy
Growth Hacking Bootcamp

The successful Growth Hacking mindset

What is Growth Hacking?

Growth Hacking. It’s a term we hear a lot these days. You can hardly ignore it. But, what does it exactly mean? Growth Hacking is a continuous process of fast data-driven experimenting with different marketing channels. This way you can grow your business in the most effective and efficient way.

Growth Hacking versus traditional Digital Marketing

You could see Growth Hacking as Digital Marketing 2.0. Traditional marketing techniques unfortunately no longer suffice. These channels have become quite saturated and require a high budget. With Growth Hacking you will first experiment. Figure out what works and what doesn’t. The focus lies on data analysis and continuous optimization of a product or service. This intensive bootcamp helps you understand your target group and respond quickly to the changing needs of the customer.

Why Growth Hacking bootcamp?

Growth Hacking isn’t just a buzzword. It is with reason called the Holy Grail within the startup world. Look at companies like Uber, Dropbox, and Airbnb that can no longer be ignored in our daily lives. These startups growth hacked their way to success and grew exponentially within a very short time. However, this doesn’t mean that Growth Hacking only works for startups. Especially the established, larger companies can benefit tremendously from this working method. Nowadays, one successful 'old school' marketing campaign isn’t enough. Training in the field of innovation is necessary to develop a product or service that the customer actually wants. Staying behind just isn’t an option anymore.

Curious how former participants apply their learnings in corporates? Read the blog that Tom from ABN Amrbo wrote about this here.

Key Take-aways

What will I learn?

During this two-day training, you will be trained in professional Startup-mindset, skills, and hacking tools. You will learn the process of fast data-driven experimenting via the AAARRR framework (Awareness, Acquisition, Activation, Retention, Revenue, and Referral). And many more useful tools that you probably never heard of before. No worries, Growth Hacking is fun! And seeing your company grow – even more. The bootcamp training is an interactive course that consists mainly of learning by doing. So, after this intensive bootcamp you can immediately get started on implementing the Growth Hacking techniques within your own company. Everyone can learn it. So can you!

Official certificate, accredited by the University of Amsterdam and the Amsterdam Advanced Graduate School. Supported by Bloomville, the learning service partner of the Netherlands.

The Digital Revolution

Lean Startup Method

Different types of innovation

Minimal Viable Product (MVP)

AAARRR framework

Experiment Design

Goal Tree / KPIs

And much more!

Fun and instructive bootcamp with lots of tips & tricks, applicable the very next day at work!
Marjol Buijs Sitemanager | Specialist Digitale Marketeer, USG | Startpeople
The Talent Institute starts at the core and makes you a growth hacker in just 2 days!
Svea Vermeersch Bachelor Student, Universiteit van Amsterdam
Great bootcamp. It shows the world of startups to the corporate world.
Tom Griffioen Consultant | Sofy Business Intelligence & Data Analytics, KPMG
Gained knowledge in multiple ways, because this bootcamp provides sensational applicable frameworks.
Erik Bakker Managing Partner, OHV Vermogensbeheer
A perfect balance of theoretical framework and hands-on to work in your own company to get started.
Marco Caspers Manager, Juriblox
Growth hacking is no longer a taboo. Moreover: I get it now and I know how to apply it.
Ian ter Haar Markteer,
Very useful bootcamp for online marketeers willing to broaden their knowledge. I'm feeling like a starting growth hacker now!
Martine Dunlop Online Marketeer, Sentimo
Gained a much better picture of growth hacking in only 2 days. It's all about the process, not a single test.
Eijlard van Hall Online Marketeer, USG | Unique
Extremely relevant, fast paced and very applicable. An absolutely must for everyone in e-commerce!
Joost Sikking Director Online Strategy & Sales, Harman
The Growth Hacking Bootcamp days provide you with the mindset, tools & skills to start directly and implement this way of working in your own company.
Maxime Reinke Young Digital Innovator, The Talent Institute | RAI Amsterdam
Just do it!
Sara Platon Country Manager Sweden, NewYork.nl
I don't know a lot of marketing and was placed in a group of marketeers. Still the subjects were explained very conceivably and challenging. Chapeau!
Anne van Doorn oneUp.Company, Teamlead
Very instructive days that provide you with a general picture of Growth Hacking. Some points are very in depth.
Joelle Vastwijk Innovation Facilitator, Innoleaps | Friesland Campina
A dynamic bootcamp which made matters very clear. Fine combination of theory & practice. Now let's get started with experimenting!
Maartje Luinenburg Content Marketing & Events, Ciri Connect
Quick scan of the world of Growth Hacking.
Mariska van Walsum Directeur, She Who Dares
Educational Bootcamp with many tips & tools that I will quickly apply to my work!
Andres van der Boor Online Marketeer / Campaign Manager, MT Mediagroep | Sprout
Tom brought growth hacking with pleasure and passion. You immediately want to get started with the new material!
Romy van Baarsen Business Developer, Mooie Boules
In two days I’ve gained a lot of insights into- and practical information about Growth Hacking. I can apply a lot to my current job and recommend this bootcamp to every marketer.
Mirjam Oskam Senior Campaign Manager (e)commerce, De Persgroep
Very useful bootcamp. Also for companies that already test & measure a lot.
Sebastiaan Beltman Head of Projects, Buurtboer
Instructive. A good starting point of speedy happy growth for your business.
Carolien Buijs Marketing & PR Manager, NewYork.nl

People we've trained

Online Marketeers
Product Managers
Communicatie Managers
E-Commerce Managers
Campagne en Project Managers
Junior & Senior Data Analysts
Digital Strategy Managers
Online Sales Managers
Brand Managers
Business Managers

Lead expert & Co-Facilitators

Tom Kollee

Growth Strategy, Funnel Marketing, Experimentation, Lean Thinking, Marketing Automation

Simone Lentjes

Data Analysis, A/B Testing, Google Tag Manager, Search Engine Marketing, Search Engine Optimization, Coding, Marketing Automation

Joey Davelaar

Lean Thinking, Experiment Design, E-commerce, Entrepreneurship, Funnel Marketing, Marketing Automation, Growth Strategy

Hester Francken

Persuasion, CRO, Search Engine Marketing, Growth Strategy, Funnel Marketing, Lean Thinking

This bootcamp will take place in our Amsterdam office

Johan Huizingalaan 763A 3rd Floor 1066 VH Amsterdam The Netherlands
Inno­va­tors empow­ered on 6 continents
Start-ups accel­er­ate since 2010 and adding 200 new start-ups each year
Young Tal­ents pro­vid­ed to scale-ups
Cor­po­rate start-ups launched & accel­er­at­ed for For­tune 500 companies

Innoleaps found­ed in 2013, Innoleaps helps large com­pa­nies like­U­nilever, Voda­fone, Lib­er­ty Glob­al, Philips, Rabobank, ING Bank, JDE,FrieslandCampina, Ahold Del­haize, Heineken, ING Bank, Rabobank, Vivat and many oth­er For­tune 500 com­pa­nies with: Devel­op­ing an inno­va­tion port­fo­lio, Busi­ness mod­el inno­va­tion, Think­ing and Act­ing like star­tups”; Cor­po­rate Star­tu­pEn­gage­ment; Shift­ing from a man­age­r­i­al to an intrapre­neur­ial cul­ture; Enabling open innovation.


Found­ed in 2010, Star­tup­boot­camp is a glob­al accel­er­a­tor that oper­ates indus­try focused start­up accel­er­a­tor pro­grams. We cur­rent­ly run 21 pro­grams in 17 cities across the globe incl. : Ams­ter­dam, Barcelona, Berlin, Cape Town, Cheng­du, Istan­bul, Lon­don, Mel­bourne, Mex­i­co City, Mia­mi, Dubai, Mum­bai, New York, Rome, and Sin­ga­pore. Star­tup­boot­camp pro­grams run in dif­fer­ent indus­try ver­ti­cals, includ­ing Fin­Tech, Insurtech, Cyber­Se­cu­ri­ty, Com­merce, Smart City & Liv­ing, Smart Trans­porta­tion & Ener­gy, IoT, A.I, Foodtech and Dig­i­tal Health. As of 2017, we accel­er­ate 200+ star­tups per year.

The Talent Institute

Found­ed in 2015, The Tal­ent Insti­tute empow­ers Inno­va­tion & Trans­for­ma­tion through Tal­ent & Train­ing. Inno­va­tion is dri­ven by peo­ple, there­fore we start­ed The Tal­ent Insti­tute to train and edu­cate employ­ees and new tal­ents in the Skills, Tools, and Mind­set of Inno­va­tion. Over the last years, we trained over 2500+ employ­ees of big firms and devel­oped dif­fer­ent Tal­ent pro­grams that helped accel­er­ate Inno­va­tion and Growth teams. From star­tups and scale-ups to Inno­va­tion teams in big multinationals.

In The News

"Cities will be able to reduce costs because they have less downtime, and will avoid unnecessary maintenance," believes Ms Krull-Mancinelli.
BBC 3 November 2018 Read full article
Driving Innovation 3.0 To Advance The Sustainable Development Goals
Disrupt Africa 10 October 2018 Read full article
How to Get Your Startup Pitch Tight Courtesy of Startupbootcamp Smart City & IoT
Crunchbase 2 October 2018 Read full article
Munich Re buys IoT middleware startup, relayr, in deal worth $300M. The startup went on to pass through startupbootcamp .
TechCrunch 4 September 2018 Read full article
Two large multinationals anchor successful European program to enable rapid innovation methodologies and start-up agility
Business Wire 20 September 2017 Read full article
In a nutshell, Startupbootcamp serves to accelerate technology startups with potential, providing them with mentorship, office space, capital, access to potential partners and investors, etc.
Tech.eu 18 May 2015 Read full article

Frequently Asked Questions

What makes this Growth Hacking Bootcamp unique?

The Talent Institute is part of the innovation ecosystem We Empower Innovators, together with Startupbootcamp, Europe’s most well-known startup accelerator, and Innoleaps, a worldwide corporate innovation accelerator. Over the past years, the three companies together have built a network of innovation, industry and entrepreneurial experts that is unmatched. This network gives The Talent Institute a unique position as a talent development institution. The Talent Institute is an innovation and digital talent accelerator. With the Growth Hacking Traineeship, we train graduates to become Growth Hackers and to kickstart their career in the field of Digital and Experimental Marketing. Over 350 young professionals and companies have participated in our program with many more to come! During the Young Digital Innovator Program, we assist corporate companies by placing a Growth Hacker or Innovator in their innovation team to guide them through the innovation process. Over the past few years, TTI has worked with many and diverse (international) companies. The need to keep developing yourself as an employee (with often very limited time) within the innovative field of Growth Hacking has become more and more apparent for the companies that we work with. Therefore we also facilitate a 2-day interactive bootcamp to get you up to speed. The Growth Hacking Bootcamp by The Talent Institute is the right choice because we have years of experience, we can draw from a never-ending supply of expert knowledge and experience and we have proven this year after year. The Talent Institute can help you learn and develop by teaching you the right skills, mind- and toolset to keep up with the changes in your company and industry.

In what language will the training be facilitated?

The full course is initially in Dutch. But will be facilitated in English if international participants will also be present.

Can I sign up with multiple people?

Of course! A lot of times our participants sign up together or with a group of colleagues. In fact, we have a special deal when you participate with more people. Check our program for more information.

When is my registration complete?

Complete your registration process with our application form. Your registration is complete once you have received the confirmation email. If you have special requests please contact us directly.

How can I change or cancel my participation?

Unfortunately! Of course, it can always occur that it is no longer convenient because of an (unexpected) reason. This must always be submitted in writing 5 days in advance. View the terms and conditions.

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